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Social influencer

The project promotes the quality of discourse in the digital space by empowering people methodically and digitally using a browser extension to react constructively to hate speech as online street workers and to de-escalate escalations. The extension assists in recognizing and processing hate speech.

Publication 

Bühler, Judith; von Däniken, Pius; Girschik, Katja; Giedemann, Patrick; Kamenowski, Maria; Tuggener, Don; Baier, Dirk (2025). Social Influencer:in: mit wirksamer Gesprächsführung gegen Hass im Netz : Bericht 2024 

Core team

Judith Bühler, ZHAW School of Social Work

Pius von Däniken, ZHAW School of Engineering

Dr. Katja Girschik, ZHAW School of Social Work

Bennet Schwoon, UZH Foundations of Business Administration and Theories of the Firm

Maria Kamenowski, ZHAW School of Social Work

Prof. Dr. Mark Cielibak, ZHAW School of Engineering

Prof. Dr. Dirk Baier, ZHAW School of Social Work

Patrick Giedemann, ZHAW School of Engineering

Dr. Patrice Zumsteg, ZHAW School of Management and Law 

Practice partner

Eidgenössische Kommission gegen Rassismus (EKR)

National Coalition Building Institute NCBI

Running time: 2024-2026