UnRealBody: Inoculating Young People Against Harm from Unrealistic AI-Based Body Images

A growing body of research in psychology and sociology has shown that profound dissatisfaction with body image is an increasingly pressing problem among young people, partly due to media exposure, which is expected to worsen with AI-generated idealised bodies. 

A video-based intervention was developed to raise awareness among young people about the potential harm caused by unrealistic AI-generated body images. Using a combination of the UnRealEngine for avatar animation and a curated selection of generated images, the video was created and piloted in a qualitative and quantitative interview study. Participants were recruited from within UZH and internationally through social media and personal networks.

The survey led to very relevant and interesting feedback that informed the refinement of the video. The first surprising finding was the pre-existing level of awareness and knowledge about the technology and its potential for harm among our survey participants. As a result, the final version of the video includes more detailed information, including references to relevant studies. Feedback also influences the design of the avatar and the choice of images, leading to a shift toward more photorealistic visuals.

The final version of the video is available from on the group website at HastingsLab. A dissemination plan is currently in preparation, targeting social media platforms and DSI communities. A manuscript reporting on the development and accetability of the video intervention is in progress and is planned for submission by the end of June 2025.