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Crafting Playbook: a playful way to more balance and meaning at work

Project state

closed

Project start

April 2023

Funding duration

21 months

Universities involved

UZH, ZHAW, ZHdK, PHZH

Practice partners

BGM-Forum Zürich, SUVA, Arcplace, Swissleaders

Funding amount DIZH

CHF 220'900

The “Crafting Playbook” is an app that uses short ‘Plays’ to encourage people to think and act (i.e. “craft”) about their work activities and relationships in the workplace. With a swipe motion, you can scroll through the individual plays with information, videos, questions and input fields for crafting.

The project partners developed a series of plays on dealing with stress, on resources and pressures at work, on contributing personal strengths and values, as well as on mutual understanding within the team and showing appreciation.

When launching the app, users encounter a stimulating interface, entertaining messages and reminders of plays. Visual communication and game design approaches were used here. For example, a blooming flower shows how often you have played which type of play. Three “superpowers” were assigned to the plays – clarity, insight and confidence, which are gained through playing. Emotions that one might feel towards crafting, such as doubt, uncertainty, overload or resignation, are also addressed.

The playbook is an open project: in addition to the app, a development package is freely available for designing plays. For example, people from universities and the field can work with a company to develop a series of Plays that can be made available to the workforce. Lecturers can use plays to provide short knowledge impulses or encourage students to convey a topic in the form of a play. Researchers can create mini-interventions where the target group plays a series of plays on a topic such as “using strengths”.

After the end of the project, the playbook was set up at the BGM Forum Zurich, which is supported by SUVA, among others.

Core team:

Dr. Gregor Jenny, UZH Epidemiology, Biostatistics and Prevention Institute (Project management)

Prof. Dr. Georg Bauer, UZH Epidemiology, Biostatistics and Prevention Institute

Prof. Dr. Michael Zirkler, ZHAW School of Applied Psychology

Dr. Björn Franke, ZHdK Visual Communication

Dr. Heike Beuschlein, PHZH Zentrum Schule und Entwicklung

Larissa Hauser Fitze, PHZH Zentrum Schule und Entwicklung

Practice partners:

Arcplace

Forum BGM Zürich

SUVA

Swiss Leaders