Skip to content

Explaining and understanding artificial intelligence made easy

What is “artificial” and “intelligent” about technology? For people outside this field, it is often difficult to understand how artificial intelligence works. ZHAW researchers are developing methods to help here.

The technology that lies behind artificial intelligence (AI) can seem invisible and sometimes even scary to many. People often do not realise that applications are underpinned by an AI system. This is the case, for example, when AI makes recommendations based on our previous decisions when we are browsing Netflix or shopping online. Manuel Holler from the ZHAW School of Management and Law refers to this as an “AI moment,” in other words an everyday situation in which the effect of AI is surprisingly felt.

“It is important that the population of Switzerland is made more aware of the technology and its impact.”

Manuel Holler, ZHAW Product Management Center

Discover here more about artificial intelligence and the methods at ZHAW.